Black Ops Can Match MW2
Activision has started with the fightin’ talk and sent a message of clear, unwavering intent. The opponent? Activision.
The publisher has stated its ambition to not only beat Modern Warfare 2 sales with Call of Duty: Black Ops but to make sure that Treyarch’s Cold War FPS is “the biggest entertainment launch of the year”.
“We’ve a fantastic game and a fantastic marketing campaign so our ambition is to set another record like we did with Modern Warfare 2,” Call of Duty general manager for Europe Michaël Sportouch told MCV.
“The resources invested behind Black Ops in terms of development of the game and the marketing are the highest ever for Activision.”
“Our ambition is not only to be the biggest game but also the biggest entertainment launch of the year,” Sportouch.
“We’ve a 60-second ad during the England vs. Bulgaria match, which is our first mainstream communication around Black Ops in the UK. From there it’s going to be non-stop.”
Big words from Activision then, but when you set your own benchmark you can probably afford to challenge yourself.
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